Eczema awareness and advocacy

ESC is raising awareness and advocating for eczema patients

Here are some ways ESC advocates for eczema sufferers:

Annual eczema awareness month campaigns that raise awareness about the burden of eczema and quality of life impact.
Meeting with Health Canada to raise awareness about the burden of eczema.
Ongoing meetings with NIHB to advocate for indigenous patients and their access to improved care and medications.
Ongoing outreach and meetings to all Health Ministers, Deputy Health Ministers, and Provincial Drug Plan Managers to raise awareness about the burden of disease and the need for new therapies and patient access to new therapies.
Pre-budget submission to various provinces across Canada to consider atopic dermatitis and eczema care in their budgets, as patients need improved healthcare and access to medications.

ESC is asking you to join us! Write to your elected officials and raise your voice with us. For information contact us at info@growit-big.com.

ESC recent awareness campaigns

Eczema and atopic dermatitis are often dismissed and seen as just dry, itchy skin. But those who live with eczema know that it is much more than just dry skin, and it can be truly life-altering. Learn more about ESC’s awareness and advocacy campaigns.

Itching For Change 2023

Through the power of collective voices, ESC gathered stories from the Canadian eczema community to change perceptions about the burden of living with atopic dermatitis and to impress upon decision-makers that eczema sufferers need and deserve improved access to eczema care and treatments.

Shining A Light 2022

To help ESC raise awareness about eczema, monuments across Canada lit up blue to shine a light on the burden of eczema. Participants nationwide shared their photos of the lit monuments to social media with the hashtag #ShiningALightonEczema.

Live the Itch 2021

ESC challenged the friends and family of those who live with atopic dermatitis (AD) to “live the itch” of AD for 24 hours. Participants were asked to set an alarm to sound off once an hour for 24 hours to replicate the frustration of itch. The campaign provided a small glimpse of what it is like to live with the condition.

#MyEczemaJourney 2020

ESC asked Canadians to help raise awareness about the challenges of living with atopic dermatitis (AD) by sharing their own journey with AD on social media using the hashtags #MyEczemaJourney and #MyADJourney.

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